The beautiful thing about collaborations is the ability to expand your audience. If you don’t know, I have two brands: ENDELEA Brand (my apparel and accessory line) and Engolio Company (my production company). I never really wanted to merge the two, because I wanted them to remain separate entities. But something happened to make me rethink that idea…
I took a break from social media.
You see, the only reason I wanted to keep them separate was because I saw many of these “influencers” say it was cool to do. But truth be told, who made them experts of what I want to do with my businesses? Me. I made them experts. Instead of listening to my gut in the beginning (which was make Engolio Co the sole brand), I took the advice of people who don’t even know me or my brand.
My bad.
In December, I was so overwhelmed with things outside of my normal stressors. Looking at others do well online and not me doing what I expected took a toll on my thinking and mood. So I decided to stop it all.
It has been approximately 18 days now since I’ve been on Social Media. And I feel fine. I read more, I’m learning new things, I focus WAY more. I revamped both sites and changed out the logo for Engolio Co. Some people say it looks like Pac-Man eating a triangular pellet. I felt it was time to change some things up. Which brings me back to the collaboration.
This is the first time I’m combining the two brands. ENDELEA Brand meets Engolio Company. EB x EC. There will be hoodies, blankets, shirts, phone cases and other products available starting February 1.
So, say hey to EB x EC. Honestly, that kinda has a nice ring to it.
Hmm…
E.
